Storytelling For Sales
Become Magnetic Through Storytelling, Sales Psychology & Human Connection
This Is For You If...
You want your content to magnetise clients instead of just collecting likes.
You want people landing on your LinkedIn and instantly getting your value.
You want inbound leads arriving weekly because your messaging finally connects emotionally.
You want sales calls to feel exciting, natural, and confidence-boosting instead of awkward and draining.
You want people to remember you after networking events.
You want to explain what you do clearly, powerfully, and memorably.
You want your audience to feel emotionally invested in your business before they even enquire.
You want to stop sounding like every other founder online and start sounding unmistakably YOU.
You are tired of knowing you’re capable of more… while watching people with worse ideas communicate themselves better.
You know your personality, values, and story are probably your biggest advantage…
…and you are ready to learn how to use them strategically.
You know you were never meant to build a magnetic business by sounding robotic.
My business failed for the first two years!
When I started my business 9 years ago we had an amazing product (I say so myself!)
But I just knew in my gut this idea could change lives.
But I had no idea how to start a business, turns out they don’t teach that at business school.
So I did what everyone else was doing. I joined endless webinars and masterclasses on Instagram, sales, pitching, and marketing.
But I was so overwhelmed by the advice! I remember being told in a sales workshop to set myself a goal of cold messaging 50 people every day
I remember staring at my laptop thinking… surely building a venture is not supposed to feel this miserable?
And worst of all? None of it sounded like me!
A marketing workshop said, “you must post on Instagram at 10am and you will be successful”.
The strange thing was, lots of these people running the workshops hadn’t run a business themselves!
We exhausted ourselves for 2 years following all this advice and feeling really icky about it.
But a year later we had way too many sales
Just one year later, I was sitting in a huge warehouse surrounded by towers of boxes, thinking how on earth did this happen?
We had already outgrown our first two spaces.
We had a team of 13, but it still wasn't enough.
Our warehouse was packed to the brim.
People finally understood the value emotionally instead of us desperately trying to explain it logically.
And opportunities just seemed to find us! We won a nationwide TV advert, more funding than we could ever have expected.
Now pitching, marketing, and sales were the easy part of the company!
That business was Social Stories Club, still going strong!
So what changed?
I discovered something no-one had ever taught me.
I found a small section in a psychology textbook about storytelling and the neuroscience behind it.
You don’t learn in school about how your brain is wired for story!
I became obsessed with learning how narrative affects decisions, trust, memory, and action.
It felt so authentic, but also made so much sense. When we communicate through story the brain lights up, dopamine and other hormones are produced. People become emotionally engaged. They can’t help it, our brain is wired that way.
How did no one tell me that stories were 22 times more memorable than facts alone and that conversion rates can massively increase through story?
So I rebuilt our pitch deck around these principles. This is the same pitch deck we had pitched for millions in funding and been rejected.
But it’s not just about telling “our story”! It’s more strategic than that.
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Making funders the hero
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Building emotional tension before the ask
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Painting a vivid picture of what their support would make possible
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Helping people feel the opportunity, not just understand it, and take them on an emotional journey.
We started winning. A lot.
We won all the big funding pots! And suddenly, opportunities seemed to find us everywhere. We appeared in Cosmopolitan, secured product placements in TV shows, had a nationwide TV ad, and sold out!
We were using story across all our sales and marketing and we quickly expanded to a team of 13 people!
The people winning the opportunities were not always the smartest people in the room.
They were the people who made others feel something.
Learn how to magnetise clients using storytelling
Inside The Community:
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9 months of access
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Weekly live AMA group coaching with me (Expect high-energy coaching, fresh ideas, honest feedback, and a weekly confidence boost!)
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The same storytelling trainings companies pay me thousands to deliver available instantly to watch in your own time.
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How to magnetise clients and create content that converts on LinkedIn
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Storytelling essentials for business
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How I increased sales conversions to 85% using story-based sales calls
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Craft a founder story people instantly connect with and remember.
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Selling from Stage (you don’t have to be a speaker!)
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Proven storytelling frameworks, prompts, and templates to make creating powerful stories feel easy.
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Community access (on Skool)
Your Founder Story
Craft the story that makes people trust you, root for you, and instantly understand why you do what you do.
Storytelling Essentials
Learn why stories work psychologically, what makes people emotionally connect, and how to stop sounding forgettable. People act when they feel understood.
What You’ll Learn Inside
Magnetise Clients Through Linkedin
Create content that builds emotional connection, authority, and inbound leads instead of sounding like everyone else online.
Story-Based Sales Calls
Learn how to stop over explaining and start guiding clients emotionally through conversations that convert naturally.
Sell From The Stage
Use storytelling to become more engaging, memorable, and persuasive during speaking opportunities, workshops, podcasts, and presentations.
Live Weekly Ask Me Anything Coaching
Every week you can ask me anything. Expect fast-paced, high-energy coaching, fresh ideas, honest feedback, and a serious confidence boost.
Need help with:
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your hook?
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your LinkedIn banner?
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your sales calls?
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your messaging?
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your confidence?
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your founder story?
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your content?
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your positioning?
Bring it.
This is not one of those courses where you watch videos alone and disappear.
You’ll have weekly access to me for 9 months.
Story Formulas & Worksheets
You’ll get frameworks, prompts, templates, and storytelling formulas that make creating stories easier instead of overwhelming.
Storytelling Is Not Fluff! It Is Sales Psychology
People buy with feelings.
Logic simply helps them justify the decision afterwards.
Stories create emotion.
And emotion drives action.
A great story can:
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make someone trust you faster
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make clients emotionally invested before the sales call
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make people remember your business
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make your content feel magnetic
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make your audience feel understood
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make selling feel natural instead of forced
This is not about posting your childhood trauma online.
And you absolutely do not need to have survived childhood cancer to tell a powerful story.
You simply need to understand:
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how humans connect
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what makes people care
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how to communicate transformation
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how to make people FEEL something
That is what changes businesses.
Closing 15% of sales calls
Generic LinkedIn posts
Forgettable networking chats
Feeling awkward selling
Hiding behind professionalism
Explaining facts
Dreading visibility
Before Vs After
Closing 85% of sales calls
Content that magnetises clients
Making friends, magnetising clients, and enjoying the process
Feeling confident & natural
Becoming memorable through personality
Creating emotional connection
Enjoying putting yourself out there
Join Today
If you are tired of being the best kept secret in your industry… this is your room.
This is thousands of pounds worth of value for a hugely discounted rate for the first 10 people only who join us as the Founding Members. The price will increase to £1,497 after the first 10 spots are filled.
Investment: £997 (Founding member rate for first 10 people).
By purchasing this, you agree to the Storytelling For Sales Programme Terms & Conditions. If you have any questions, drop me an email at karis@karisstory.com.